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Stating the obvious

I just popped out from my office to go for a walk around the shops, even though I hate shops, and crowds, and everything. I did this because it is instructive to do things that you hate, and to have new experiences and stuff. So I attempted Oxford Street at the very height of sale mania.

I picked a shop I don't entirely hate - which is tricky - and so went to H&M, which at least understands that stripes are good. I headed up the escalator to be contronted by...

... pure, naked, ugly, stupid greed. Grown men fighting over jumpers. Downstairs in the women's section, the atmosphere was even worse. The most striking thing was the noise - everyone seemed to be speaking in a higher pitch than normal, so rather than the normal background 'murmur murmur' there was instead a background 'eeeeeeeeeeeeeeeeeeeeee'. Mothers guarded whole shelves of bargains with deathly stares.

And this is normal, right? This is totally normal behaviour, isn't it? This isn't really worthy of being commented on. And that's why I'm so afeared.

Now, I perfectly understand that we live under an economic system that depends on people buying more - far more - than they actually need. And yes, I know I live in a country where people are happy to give all their personal details - including when, and where, and how messily they are likely to give birth - to their supermarkets, but are scared to even admit to their local council what their favourite coloured bus stop is. And yes, we're all consumers not citizens now - we shop for politican parties, plumping for the one that gives us the best deal, complaining about politicians who put style over substance, and then voting for them because they remind us of that really cool Nike advert where Eric Cantona has a fight with a giant metal donkey on an oil tanker.

But what I want to know is, when did this happen? Why does being surrounded by useless stuff and guff equate happiness? When was this decided - when did it become the accepted norm? Has it always been like this? Because it's making me cross.

 

/RANT 

27.12.06 14:21
 


To date 28 Comment(s)     TrackBack-URL


amillionpieces / Website (27.12.06 15:10)
I'd suggest not venturing out into the sales again in a hurry. I like to believe there are still calm and rational people, they're just all hiding, which, lets face it, isn't a bad idea.


newmaldenetc / Website (27.12.06 15:16)
Good advice, Pete. I'll go back to my cupboard and wait for the revolution.


awesomelies / Website (27.12.06 19:52)
It's been delayed again, I'm afraid. Class collaborators on the line.


roach / Website (28.12.06 13:03)
nm, don't fear. visiting the sales is akin to raising your magnifying glass to the very worst that the West has to offer. Try buying a dog and then walking it down the park. dog owners always restore faith in mankind. they never know your name, just that of your dog.

for the record i have avoided the sales, and stayed at home playing on myspace and flickr. much healthier for the soul. lovely online communities where we all put the world to rights and sit around listening the pet shop boys. brilliant.


Worcester Park (31.12.06 15:24)
I hope you weren't the James who texted/emailed LBC saying you were going to Woodies in New Malden for New Years' Eve? We MUST MUST MUST keep it a secret...... now, you ain't seen me, right?


James / Website (31.12.06 15:29)
I totally wasn't, honest! And who on earth is LBC?


Worcester Park (31.12.06 19:44)
Damn it. It must have been an imposter. Damn him for broadcasting the existence of that pub though. The first rule of Woodies is don't mention Woodies.


nancy leu / Website (5.1.07 10:27)
may we never go to foot locker again. their customer service was awful! how are those shoes working out for you?

also, H&M requires a certain mood. perhaps you were not in it.


foxyboy / Website (7.1.07 20:04)
That's whay I didn't do any shopping at all at Christmas or in the sales!


*Slytherin Head Girl* / Website (9.1.07 20:58)
I like H&M. The one in Churchill Square is my favourite. They have most excellent gloves , hooded tops and striped jumpers.


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